Green Earth Technologies have signed a two-year contract that will name their Ultimate Biodegradable "green" motor oil, G-OIL, the official motor oil of The American Le Mans Series and the International Motor Sports Association.

Under the agreement, G-OIL will be used in the Series' official safety trucks, which will also feature the G-OIL logo. The logo will also appear prominently at all Series races. Green Earth Technologies will utilize the American Le Mans Series and IMSA logos on their product packaging, promotions, publicity materials, advertising and on their web site.

The Lincoln community has proven once again they have what it takes to "Think Yellow, Go Green" by recycling 1,200 outdated Windstream Yellow Pages directories, the equivalent of 6,000 pounds -- three tons of outdated directories. The month-long recycling program was supported by the Lincoln Parks and Recreation Department, the local Boy Scouts of America and specialty recycler, Recycling Enterprises of Nebraska, Inc.

The growth in popularity of sustainable products—those that are eco-friendly, organic and those produced through fair trade methods—has marched upward for at least the past five years as more shoppers factor in the environmental impact of the products they consume. According to the latest IRI Times & Trends Report, “Sustainability: CPG Marketing in a Green World,” the spectrum of green shoppers is broad and represents a diverse array of consumer demographics, psychographics, values and beliefs. The IRI report examines eight green consumer segments and provides insight into current and emerging sustainability trends that will enable manufacturers and retailers to drive top-line growth in the rapidly evolving green segment of the consumer packaged goods market.