Beware of Green Marketing Mistakes

lightbulb.gifHyping your business or products as environmentally friendly can attract eco-concerned consumers and boost overall customer affinity. But beware! It holds just as many risks. You could get slapped with “greenwashing” your brand.

Here’s how to stay on the good side of hyper-sensitive green consumers and craft a message that makes everyone happy. Plus, lots of hotlinks to helpful resources.

Posted on Feb 06, 2008  Comments | Email |  Digg
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