Ricoh will erect a sign in New York City's Times Square that will be 100 percent powered by solar and wind power. The electronic billboard, the first ever to be totally powered by natural resources in Times Square, will be located at 3 Times Square at the corner of 7th Avenue and 42nd Street.

The sign, which is 47 feet high by 126 feet long, will be illuminated by floodlights and powered by 45 solar panels and 4 turbines for wind generation. By using all natural energy sources, Ricoh will reduce the amount of CO2 usage by 18 tons per year. If there is not enough solar or wind power, the Times Square sign will not be illuminated. Ricoh also currently has a similar eco-powered sign in Osaka, Japan, that uses 100 percent solar and wind power.