Environmentally Friendly Golf Shoe

enviro.jpgAs people become increasingly aware of the effects that their purchasing decisions and lifestyles can make on the environment, HI-TEC has responded by creating a golf shoe made from 99% environmentally sustainable materials.

Traditionally leather is tanned using chrome - which when absorbed into the body through drinking water can cause damage to organs including the liver and kidney. In some areas of heavy leather production, drinking water and aquatic life has become seriously polluted by chrome use. To help counter this, the Enviro is created using chrome-free, organic vegetable-tanned leathers.

To complete the picture, the shoe's outsoles are made of rice husks and latex rubber and the sockliner is made from 100% recycled materials. Only the spike receptacle remains 'not green' although HI-TEC's engineers are confident that soon even this will be made in a sustainable fashion.
Posted on Feb 25, 2008  Comments | Email |  Digg
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‘Brand of the Free’ Rolls Out Made in America Organic Apparel

brand_of_the_free.jpg'Brand of the Free' Apparel proves that American Made never felt so good and proudly launches it’s superior quality, eco-friendly line of graphic tshirts and accessories at www.brandofthefree.net.

The Brand of the Free online store gives customers easy access in a straight forward format to allow easy ordering. Answering a growing demand for American made products, Brand of the Free has developed a line of Certified American Made men’s and women’s T’s that range from standard cotton to 100% Certified Organic Cotton styles. By offering both traditional and organic cotton styles, the company can satisfy a large consumer base demanding high quality American made apparel. Users may also browse through a large selection of upcoming releases and assorted fashion tote bags. Children and infant sizes will be added in the coming months.
Posted on Feb 14, 2008  Comments | Email |  Digg
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Trust Your Journey an Eco-Friendly Women's Apparel Line

When Beth Brownlee, former Director of Apparel Sales for Columbia Sportswear was diagnosed with breast cancer, she never thought it would lead to launching her own brand just a few years later. This month, Brownlee and her business partner, Ruth Nichols, also a former Columbia executive, have introduced Trust Your Journey, an inspirational and eco-friendly apparel line.

The company was conceived during Brownlee's chemotherapy treatments when a friend told her to "trust your journey."

"When I heard those words, it just hit me, 'You can beat this awful cancer, Beth, you just need to believe in this and have the courage to stay positive,' I said to myself. I knew at that point I would heal and one day give this inspiration back," says Brownlee.
Posted on Nov 28, 2007  Comments | Email |  Digg
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