Academics and researchers from four U.S. universities released a joint study, Seven Myths About Green Jobs, that analyzes the assumptions, findings and methodologies of green jobs projections and benefits put forth in reports issued by several special interest groups, industry associations and international organizations which have subsequently been widely referenced by government officials, policymakers and the media.

We hinted at G-OIL back in November and it seems to be catching on as Eric Leech has highlighted it as one of his "7 Things to Look for in 2009 Green Cars"

Green Earth Technologies is pleased to announce that their G-OIL has been chosen as one of Eric Leech's "7 Things to Look for in 2009 Green Cars" on PlanetGreen.Discovery.com. G-OIL is the world's lowest petroleum, "eco-friendly," ultimate biodegradable motor oil; and recently met and passed all the engine test criteria for The American Petroleum Institute SM Certification. Tests were conducted by a nationally recognized independent third party testing facility.

Solar industry leaders behind the on-going travelling educational exhibit “City Tour for Solar” released a solar technology and social sciences curriculum in response to growing demand from educators and exhibit visitors. “Learning About Solar Power” is a comprehensive and hands-on lesson plan for grades 6-12 educators. The guide and lesson plans are available at http://www.citytourforsolar.com/teachingGuides.php.

The photovoltaic solar educational program provides a four-hour, grade-appropriate curriculum, which explores solar energy, energy conversion and conservation. The program also brings solar to life, providing resources for students to build their own photovoltaic energy system as a compelling component of an integrated, hands-on, science/social sciences curriculum.

Call it a “Green Christmas.” A recent national survey commissioned by Plow & Hearth, one of the country’s leading retailers, found that half of Americans plan to purchase an environmentally friendly gift this holiday season.

Among those going green this year, two-thirds (66%) say they are willing to spend between 10 and 25 percent or more of their own green on holiday green gifts.

Compared to last year, fewer consumers are willing to pay more for green products despite growing consumer interest in the environment, green behaviors and green lifestyles, according to Yankelovich.

Going Green 2, a follow-up to last year's report examining how much consumers actually care about green issues, indicates that environmentalism is developing among U.S. consumers -- especially among Echo Boomers (ages 16-29) and GenXers (ages 30-43), who both said they are more concerned about the environment compared to a year ago. But while interest in green issues continues to grow, consumers' willingness to pay more for green alternatives has decreased.

Research and Markets has announced the addition of the "It’s Not Easy Being Green! Part 1: Eco-Friendly Attitudes and Behavior among U.S. Internet Consumers" report to their offering. Are American consumers really “going green”? Are the products they buy, the activities in which they engage, and the attitudes they hold consistent with “going green”? Does the “greenness” of a product or service really make any difference when it comes to purchasing, say, a new PC? Are we truly adopting eco-sensitive behaviors?

A new poll by AARP finds that while many Americans ages 50+ are trying to move away from car transportation as a result of high gas prices, their attempt to go "green" is challenged by inadequate sidewalks and bike lanes, as well as insufficient public transportation options. "More Americans age 50+ are trying to leave their cars behind but face obstacles as soon as they walk out the door, climb on their bikes or head for the bus," said Elinor Ginzler, AARP Senior Vice President for Livable Communities.

From conserving energy to energizing employees to be environmentally aware, the just-published PR News guidebook , Going Green: Case Studies in Outstanding Green Business Practices, features one–of–a–kind case studies, viewpoints and communications tactics for thriving by being green in all areas of business.

The Going Green Guidebook is now available.

One of the longest—and greenest—red carpets ever created in the United States will stretch across 18 blocks of Manhattan as a lead-up to the 2008 MLB All-Star Game with its All-Star Game Red Carpet Parade presented by Chevy on July 15th at 1:00 PM ET. Covering 95,000 square feet along Sixth Avenue, the eco-friendly carpet will be graced by baseball legends like Hank Aaron, Yogi Berra, and Willie Mays as they parade through New York City along with the American League and National League All-Stars.

Who is the greenest brand of all? According to Generation Y the answer is directly tied to their perceptions and not necessarily reality. Those are the results of a 2008 study conducted by Bentley's Center for Marketing Technology.

The CMT surveyed 2,127 college students from across the country with an average age of 21.8., known as Generation Y, the next major consumer group and a key target of marketers.

The goal was to find out which brands this group considered the most green, the least green and why.

Online Market World just released its latest report, “How Green is eCommerce?” and found that both B2B and B2C online sellers are increasingly adopting environmentally friendly business practices.

The survey, which ran from January 15, 2008 to March 15, 2008, attracted feedback from 379 respondents representing virtually every industry type. The bulk of respondents came from retailers, technology companies, and advertising/PR/marketing agencies. Company sizes ranged from under $5 million to more than $500 million with the bulk of respondents representing companies selling $50 million or less per year.

The results of the survey show that a number of companies are not only selling green products but buying them as well. Some are going so far as to cooperatively design products or packaging with suppliers.

EcoAlign released the results of the third EcoPinion survey on green brands and brand messaging. The third EcoPinion Survey highlights the fact that very few brands have any resonance in the market for green products and services. Consumers largely have a neutral, wait-and-see stance on company commitments and leadership on renewable energy, energy efficiency and the environment.

Findings from the EcoPinion Survey Report include:

• Fifty-four percent (54%) of consumers could not name, on an unaided basis, a company who supplied renewable or “green” energy.
• Seventy-one percent (71%) of respondents were not familiar, on an aided basis, with ten “pure play” companies in the renewable and green energy space.

More after the jump.