Businesses and consumers are continuing to increase their demand for environmentally-friendly products and services. Until now, both groups were spending inordinate amounts of time simply trying to find these items. FairGreenTrade.com (FGT), a new eco-friendly Website featuring a green directory and sustainable offerings (from eco-tourism to energy saving devices to organic food) is now up and running.

A trip to a conventional retailer or shopping will have people spending too much time going up and down aisles or searching through pages and pages on eco friendly Websites to find the products and services they are looking for. Often these items are mixed among more traditional offerings.

FGT is designed to make finding green products or services easy for anyone, whether a beginner or an expert. Simple and intuitive categories have been set up on their green directory, and a vast amount of information is available to educate people about new products, events and initiatives. The FGT acknowledges companies that advocate green ideals and sustainability from organic food manufacturers' such as Stonyfield yogurt and Amy's Kitchen to their retailers like Giant Eagle and Kroger to large industrial manufacturers and retailers like GE and Home Depot.

Free basic listings for businesses, as well as paid enhanced listings, are available on FGT's green directory site. Through aggressive marketing to consumers, businesses and associations, companies listing their products and services in this green directory will be reaching a large portion of their target audience.