Massachusetts drivers are increasingly going green as the number of registered hybrid vehicles in the state has increased by 36 percent during the past nine months. The timing couldn’t be better for those drivers as the state’s new managed competition system for auto insurance allows them, for the first time in state history, to take advantage of auto insurance discounts created especially for hybrid drivers from insurers such as Travelers of Massachusetts.

According to the state Registry of Motor Vehicles, there are currently 22,353 registered hybrid cars in Massachusetts, up from 16,477 in July of 2007, for an increase of 36 percent. Hybrid cars are generally defined as vehicles that use gasoline and an alternative fuel source such as electric or fuel cell.

Travelers introduced the hybrid discount option to stay ahead of one of the fastest-growing markets in the industry. Providing the right insurance solutions that are in-synch with today’s environmentally conscious individuals is one way Travelers of Massachusetts is meeting the needs of its customers.

To learn more about the hybrid discount, Travelers has launched a Web site specifically for hybrid enthusiasts at www.hybridtravelers.com. The site features federal and state incentives for hybrid owners and information on how to take advantage of the hybrid discount.

Travelers of Massachusetts is the “umbrella” brand name for all personal insurance policies issued by a Travelers company in Massachusetts. Homeowners policies are written by The Phoenix Insurance Company, The Travelers Indemnity Company, The Standard Fire Insurance Company, and The Travelers Commercial Insurance Company. Auto policies are written by The Premier Insurance Company of Massachusetts, an independent, single-state subsidiary of The Travelers Indemnity Company.