Buy.com announces the next phase in its ongoing effort to improve the environmental friendliness of its unique online shopping experience through a partnership with leading memory products manufacturer, Kingston Technology. Shoppers who purchase Kingston "Go Green" USB Flash drives and SD cards on Buy.com will receive their orders directly from Kingston and can also opt to receive those products with significantly less packaging.

Direct shipping eliminates a step in the retail supply chain, which then lessens the environmental impact by reducing carbon dioxide emissions and energy consumption. Buy.com was recently featured in a retail shopping environmental impact study by Carnegie Mellon University's Green Design Institute. The study found that shopping online via Buy.com's virtual e-commerce model reduces environmental impact with 35 percent less energy consumption and carbon dioxide emissions than what is produced in the traditional retail shopping model.

"Our company is focused on being a responsible participant in and proponent of environmental issues," said Neel Grover, president and CEO, Buy.com. "We continue to look at ways we can do business with more eco-friendly processes, and our initiative with Kingston is the first step in ongoing efforts to work with our vendor partners to create environmentally friendly operations. We appreciate Kingston's foresight and willingness to develop this program."

With an excellent price-to-performance value, Kingston Flash drives and SD memory cards are ideal expansion options for the smallest of devices including MP3 players, digital cameras, PDAs, smartphones and more. Buy.com is currently offering free shipping on these products.