David Bach, the eight-time consecutive national bestselling author, reached new heights on Tuesday as his groundbreaking book Go Green, Live Rich: 50 Simple Ways to Save the Earth, reached the #1 ranking as most downloaded book on Earth day on Amazon Kindle, Amazon.com's portable wireless reading device, and at the eBook Store from Sony.

In keeping with the runaway success of Bach's preceding books, Go Green, Live Rich has quickly become an instant bestseller on the New York Times and Wall Street Journal's bestseller lists since its debut on April 8th. Whether it's learning to save money by using a power strip or how to make money by investing in green companies, Bach offers readers 50 simple steps that put the ka-ching back in the green, showing people they can balance their financial and environmental motivations.

"This book is my passion in print. After having my own green revelation, I want to share with everyone that living green is important, attainable and definitely affordable," said David Bach. "The success of Go Green, Live Rich demonstrates that people care about the environment and are beginning to embrace the fact that going green is not a luxury people can't afford but a lifestyle that makes sense for their personal finances as well as the planet."

As part of the book launch campaign, Bach partnered with Waterkeeper Alliance and Gaiam, Inc. in a charitable initiative to benefit the environment. For each book purchased on line, Bach donated one dollar to the Waterkeeper Alliance and Gaiam, Inc. planted one tree for the first thousand books sold. The April online campaign has been so successful, David Bach is extending the donation time to benefit Waterkeeper throughout the end of the month. For more information, check out www.greengreen.com.

Bach, originator of the Latte Factor, introduces the concept of the Litter Factor in this new book as a way to further engage conscious consumers by demonstrating how every little thing we do adds up to have an impact on both our wallets and the environment. Go Green Live Rich has already been featured nationally on the "Today Show," "Live with Regis and Kelly" and in USA Today, as well as on major green Web sites and blogs such as Treehugger.com, PlanetGreen.com and Sprig.com.

Go Green, Live Rich is available in major retail outlets nationwide including Barnes and Noble and Borders, as well as online at Amazon.com and on Amazon Kindle and at the eBook Store from Sony.