Hallmark is introducing greeting cards produced on paper made from sugar cane pulp and recycled fiber for the Connections from Hallmark brand. The cards are currently available in 3,600 Wal-Mart stores across the U.S. in time for Earth Day.

The new cards are printed on stock containing 50 percent sugar cane pulp, which is a byproduct of sugar cane harvesting, and 50 percent recycled paper. The sugar cane cards contain messages for birthdays and other occasions, and sell for 94 cents.

Partnering for Environmental Progress
In 2007, Hallmark partnered with Wal-Mart on an initiative to recycle its employees' retired blue vests into greeting cards. Hallmark designed and printed the "blue vest" paper stock to produce packets of holiday cards for American military serving overseas. The servicemen and women could send the cards back to family and friends for the holidays.

A Tradition of Social Responsibility
Hallmark has been recycling since the 1940s and producing selected greeting cards on recycled paper since the 1970s. Hallmark initiated energy conservation and waste reduction programs within its corporate operations in the 1990s.

More Options Coming in More Places
In June 2008, more environmentally friendly greeting cards from Hallmark will be available, with additional cards using a mix of materials, including sugar cane stock and another paper stock made of 100 percent recycled material. These cards will be available in Wal-Mart and other fine retailers.