Targus announced its Radius eco-friendly bags for MacBook and MacBook Pro. The new line of stylish cases is made of PVC-free material, making the production of the bags less harmful to the environment. Composed of 100% recycled polyester, recyclable plastic and nickel-free metal, the Radius bags are the next step in Targus’ on-going EcoSmart initiative to create eco-friendly cases.

EcoSmart, Targus’ company-wide initiative toward becoming an eco-conscience company, has grown vastly since its launch in September 2007. Starting with changes on the corporate level such as the paper recycling program and eco-friendly product packaging, the EcoSmart program stretches to every corner of Targus’ corporate culture including product design, sourcing, operating and manufacturing practices.

“Targus is committed to participating in the effort to preserve our resources by adopting eco-friendly alternatives to the way we run our business,” stated Al Giazzon, vice president of marketing at Targus. “The new Radius EcoSmart bags offer MacBook and MacBook Pro users an environmentally healthy and stylish option for carrying and protecting their MacBooks.”

In addition to its eco-friendly design, Targus’ newest line of MacBook cases include an EVA molded compartment to protect the MacBook from the earth’s elements, as well as the shocks and bumps along the way. Fit for a 15” MacBook or MacBook Pro, the cases are also designed to accommodate your Apple essentials such as your iPod, Mighty Mouse and MacSafe Power Adaptor. The Radius EcoSmart carrying cases come in an eye-catching henna color and are available in three attractive styles: Messenger (TRM001US), Backpack (TRB001US), and Top Loading case (TRT001US). All include custom printed lining and carabineer key ring. For your carrying comfort, the Radius EcoSmart Messenger and Top Loading bags include a removable shoulder strap and padded carrying handle. The Backpack includes an iPod cord management system, which is located on the shoulder strap, a side pocket for easy access to your iPod, as well as padded shoulder straps.

Backed by a limited lifetime warranty, Targus’ new Radius EcoSmart bags will be available in February at Targus.com as well as through leading retailers and e-tailers for a suggested retail price of $99.99 for the Messenger and Top loading styles and $129.99 for the Backpack.