HGTV, in partnership with the Natural Resources Defense Council, has launched the environmental phase of the HGTV 'Change the World. Start at Home' campaign. While the initial phase of the campaign focused on community revitalization, the green pillar of the initiative will focus on educating individuals about smart, actionable ways they can live eco-conscious and sustainable lifestyles.

Individuals will be able to explore NRDC's simple suggestions to improve their home, community and lifestyle by visiting http://hgtv.com/changetheworld. Green topics include everything from home modifications for greater energy efficiency to using non-toxic paints for a safer home environment. Visitors to the site can sign up to receive the helpful green "tip of the day" and access an online glossary with green terminology. The Web site will also feature a simple steps news ticker, which displays how individual efforts are adding up to collectively make a significant positive impact on the environment.

After conducting a study in January titled "Moving Consumers from Green Interest to Green Action," HGTV and NRDC wanted to help consumers identify green activities that can contribute to environmental preservation. The findings showed that Americans would be willing to do more if they understood how a particular green action could help the environment as well as benefit them personally. In fact, 78 percent said they were "willing to make a lifestyle change for the good of the environment."

In addition to the content found on http://hgtv.com/changetheworld, HGTV will air a series of public service announcements featuring Carter Oosterhouse, the popular host of 'Carter Can,' a weekly series airing on Saturdays at 11:30 a.m. ET/PT and 'Red Hot and Green,' a new series premiering on Monday, June 9 at 9 p.m. ET/PT. The PSAs offer easy tips for viewers, such as unplugging electronics to save money on energy bills and switching from regular paper napkins to 100% recycled paper napkins.

Oosterhouse also will appear in the first 'HGTV Green Home Giveaway 2008,' a special premiering on Sunday, March 23 at 9 p.m. ET/PT that highlights HGTV's first custom-built, fully-furnished, eco-friendly home. During the HGTV Green Home Giveaway 2008, viewers can enter for a chance to win the home at http://hgtv.com/greenhome beginning Friday, March 21, 2008 through Friday, May 9, 2008. In addition, they can tune in as it is presented to one lucky viewer during a live broadcast on Sunday, June 8 at 10 p.m. ET/PT.